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These stories by themselves may be appealing, but if your company is doing okay – as GE was in 1995, when Jack Welch launched their effort – why should you consider a Six Sigma initiative? What’s prompting so many businesses, prominent and modest, to invest in this funny sounding business approach? Drawing from these success stories and those of other companies – and looking behind the raw dollars – we can define several benefits that are attracting companies to the Six Sigma Way.

Six Sigma:

Generates Sustained Success: John Chambers, CEO of Cisco Systems, the networking equipment powerhouse that’s been one of the fastest growing companies of the past decade, recently commented on the tenuous hold many companies have on their success:. “There is the realization that you can be out of business in 3 years”. The only way to continue double digit growth and retain a hold on shifting markets is to constantly innovate and remark the organization. 

Sets a performance goal for everyone: In a company of any size – Let alone a multibillion – dollar global corporation – getting everyone working in the same direction and focusing on a common goal is pretty tough. Each function, business unit and individual has different objectives and targets. What everyone has in common, though, is the delivery of products, services or information to customers (inside or outside the company). Six Sigma uses that common business framework – the process and the customer -  to create a consistent goal: Six Sigma performance, or a level of performance that’s about as close to perfect as most people can imagine. Anyone who understand’s their customer’s requirement can assess their performance against the Six Sigma goal of 99.9997 % perfect – a standard so high that it makes most businesses previous views of “excellent” performance look pretty weak.

Enhances value to customers: When GE began its Six Sigma effort, executives admitted that the quality of the company’s products was not what it should be. Though  its quality was perhaps better than that of its competitors , Jack Welch stated that “We want to make our quality so special, so valuable to our customers, so important to their success that our products become their only real value choice .”With tighter competition in every industry, delivering just “good” or “defect-free” products and service won’t guarantee success. The focus on customers at the heart of Six Sigma means learning what value means to customers ( and prospective customers) and planning how to deliver it to them profitably.

Accelerates the rate of improvement: Motorola’s   goal of “100X improvement in 4 years” set an example for ambitious , driven organizations to emulate. With information technology setting the pace by doubling its performance to cost ratio every 18 months, the customer expectation for improvement gets ever more demanding. The competitor who improves the fastest is likely to win the race, By borrowing tools and ideas from many disciplines, Six Sigma helps a company not only improve performance , but improve improvement.

                                                

Performance Goals - What You'd Get .......

 For every 300,000 letters delivered:

         with 99%                               With Six Sigma

        3,000 misdeliveries                  1 misdelivery

 For every 500,000 letters delivered:

         with 99%                               With Six Sigma

        4,100 crashes                         < 2 crashes

 For 500 years of month-end closings:

         with 99%                               With Six Sigma

 60 months would not balance     .018 months would not balance

 For every 300,000 letters delivered:

         with 99%                               With Six Sigma

        3,000 misdeliveries                  1 misdelivery

Promotes learning and “cross-pollination”: The 1990s saw the birth of the “Learning Organization,” a concept that appeals to many but seems hard to put into action. AlliegdSignal leaders have commented that  “everyone talks about about learning , but few succeed in weaving it into the fabric of everyday life for so many employees.”. Six Sigma is an approach that can increase and accelerate the development and sharing of new ideas throughout an organization. Even in a company as diverse as GE, the value of Six Sigma as a learning tool is seen as critical. Skilled people with expertise in processes and how to manage and improve them can be shifted from, say ,GE Plastics to GE Capital, not only with a shorter learning curve but actually bringing with them better ideas and ability to apply them more quickly. Ideas can be shared and performance compared more readily.GE’s vice president for Six Sigma, Piet van Abeelen, has noted that in the past, a manager in one part of the organization could discount input from a counterpart in another area: “ ‘ Your ideas won’t work , because I’m different.’ Van Abeelen says Six Sigma eliminates those defenses: “ Well, cry me a river. The commonalities are what matter. If you make the metrics same, we can talk.”

Executes Strategic Change Promotes learning and “cross-pollination”: Introducing new products, launching new ventures, entering new markets, acquiring new organizations – what were once occasional business activities are now daily events in many companies. Better understanding of your company’s processes and procedures will give you a greater ability to carry out both the minor adjustments and the major shifts that 21st – century business success will demand.

 

 

 
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